Outsourcing and SEO Training course curriculum details.

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Outsourcing and SEO Course outline

Participant Profile:

Engineering and General Stream Graduates

Entry Criteria

• Technical Skill: Must have the fluent operating skill of Computer

• Must have the skill to use internet

• A little or basic knowledge on SEO would be fine but not necessary

• Academic: SSC or Equivalent Certificate

Duration 50 hours

Sessions 24 Sessions


Objective

• Anyone who wants to learn how to get high rank in google and major search engines

• Web designers who need to know how to make website search engine friendly

• Copywriters who need to learn how to write content for search engines

• Individuals who want SEO learning for their own knowledge

• New employees who need to be training in SEO

Course covering:

Day-1: Orientation

Ø Introduction

Ø Overview Discussion

o Outsourcing.

o Freelancing.

o MarketPlace

o Payment Getway.

o PPC.

o SEO.

o Affiliate Marketing.

Creating Web site:

Day-2:

Making your blog site using Blogspot and other web 2.0 platform

Day-3:

• Making your website using Wordpess

Day-4:

• Wordpess E-commerce.

Search Engine Optimization

Day-5: SEO Fundamental

• SEO and search engine fundamental.
• What is search engine?
• How search engine works.
• How google works
• What is Search Engine Optimization (SEO)?
• Why does my website need SEO?
• Concept of Website promotion

Day-6: Keyword Research and Competitor Analysis

Ø Keyword Research & Analysis using tools

Ø Competitor analysis.

Ø Identifying and building your initial keyword list

Ø Keyword Research Tips & Ideas

Ø Using Google Insights for Search and Google Trends for Keyword Research

Ø SEO Friendly Domain Selection Process

Ø Website planning & Site Structure

Day-7: On-Page SEO Part-1

• Title :
  • Optimize Keywords in Title Tag
• Meta Description:
  • Meta Tag Checker
  • Optimize Keywords in Description Meta Tag
• Meta Keywords
  • H1-H3 Tags
  • Optimize Keywords in Heading Tags
• Image ALT tag :
  • Optimize Image ALT tag
• Internal Links
• Google Tag
• Redirect
• Website cache
• URL Structure:
  • Search Engine friendly URL optimization
  • Optimize Keywords in URL

§ Use of ON page SEO Checker tools

Day-8: On-Page SEO Part-2

• Site map (XML)
• Robot.txt file.
• Search engine indexing.
• Pinging.
• Google webmaster tools.
• Google Analytics
• RSS feed.

Day-9: OFF Page SEO Part-1

§ Off-Page fundamental.

§ SEO Technical Terms

§ Types of SEO

§ Methods of SEO

§ The concept of Dofollow/ Nofollow Backlinks

§ SEO Tools, Add-On’s & Extensions: Discussion on different SEO Tools

• Backlink checker tools, techniques and counts
• Checking the Backlink of a site/link
• StatCounter & other web analysis tools
• SEO SpyGlass
• Backlink: Backlink age , Backlink authority , Backlink popularity , How to get high quality backlinks

Day-10: OFF-Page SEO Part-2

• Forum posting.
• Blog Commenting(.edu, .gov)
• Social Bookmarking.
• Directory Submission.
• Profile Link building.

Day-11: OFF-Page SEO Part-3

• Article Submission
• Press Release Submission
• Yahoo Answers
• Classified ads posting.
• Web 2.0 Marketing.
• Video Marketing.
• Image Submission

Day-12: OFF-Page SEO Part-4

• Wikipedia Page Creation.
• Resource page backlink.
• and other form of backlink process effective now a days.
• Broken link / Backlink.
• Social Media Marketing.
  • Facebook, Twitter, LinkedIn, Pinterest and other networking channels.

Day-13: OFF-Page SEO Part-5

• Localization
• Personalized
• Map listing
• Review

Day-14: OFF-Page SEO Part-6

§ Usability

§ Usability Check list

§ SEO and Usability

§ How Content and Usability help ranking

§ Usability 101

Day-15: Search Engine Ranking Factors

• Search Engine Ranking Factors:
  • Different SE Ranking factors will be discussed in more details.
• How to make google top rank step by step process.

Day-16: Google Update and recovery

• Google Panda & Penguin Update and recovery tips (including any other latest updates)
• Answer and Question.

Marketplace:

Day-17: Odesk part-1

Ø oDesk Functionalities

Ø Account Create.

Ø Profile Making.

Ø Odesk Test.

Ø Job Apply.

Day-18: Odesk part-2

§ Feedback of previous class

§ Odesk Activities.

§ A completed project discussion.

§ Payment Getway:

o Payoneer Mastercard

o Skrill.

o Paypal.

o Ware transfer.

Day-19: Elance and Freelancer

§ Account Creation.

§ Profile Making.

§ Skill Test.

§ Job Apply and

§ Other Functionalities

Day-20:

• Microworkers.com
• Fiverr.com
• Peopleperhour.com

Content Writing

Day-21: Content Development

Ø Content Development tips and techniques

Ø SEO Friendly Content Writing

Ø Setting up optimized Blog Post Title

Ø Word limit for an optimized Blog Post

Ø Keyword Research and Selection for article

Ø Optimize Keywords in Anchor Text

Ø Optimize Your Keyword Density

Ø Keyword Density calculation formula and checking tool

Necessary Usable Tools

Day-22: Others Necessary Usable Tools

• Google Drive.
• Google Image.
• Dropbox.
• Google calendar.
• Google analysis.
• And Others Important tools

Day-23: Blogging, Advertising and Earning / problem solving

Day-24: Affiliate Marketing and Earning part-1

Day-25: Affiliate Marketing and Earning part-2

Day-26: Email Marketing

Day-27: Finishing Class, Farewell and Certification